Steve Jobs narrates the first Think Different commercial "Here's To The Crazy Ones" in 1997. This version never aired - Apple instead used Richard Dreyfuss. They made the wrong choice.
Viewing entries tagged
steve jobs
Steve Jobs, 2005:
No one wants to die, even people who want to go to Heaven don't want to die to get there.
And yet, death is the destination we all share. No one has ever escaped it.
And that is as it should be. Because death is very likely the single best invention of life. It's life's change agent; it clears out the old to make way for the new.
[…]
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice, heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Watch the video, then read Merlin Mann's 'No One Needs Permission To Be Awesome'.
photo: Engadget
Steve Jobs, speaking today at the iPad 2 launch:
This is worth repeating. It's in Apple's DNA that technology is not enough. It's tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it's the next PC market. That is not the right approach to this. These are post-PC devices that need to be easier to use than a PC, more intuitive.
It is worth repeating.
Forget the reality distortion field stuff involved with an Apple announcement (unless adding cameras and faster responsiveness are essential for you, the new product revealed today really isn't, if you already have one.) This isn't what all the Apple love / envy / hate is all about.
Jobs has spoken before in interviews about the post PC era but never quite so directly in a presentation before.
For most people, computers are way too complicated. I'm the go-to person for others' tech woes and I see this all the time. There's still a long way to go but at least how we think about this is changing. Simplicity and ease of use wins over a feature set every time.
Modern UI / UX designers already know this. Software developers are slowly catching on. Hardware manufacturers are still not there yet.
With one exception.