In 2010 Juliana Hatfield released the home-made acoustic album Peace & Love, followed by a project of privately recorded acoustic songs for fans at $1,000 each. The subtext was clear. In 2008 she really had been musing on How To Walk Away from music (or at least the industry part). Although there were artistic, creative factors behind these two subsequent acoustic projects, the finances of making and selling music were a key part of the story. She might be quitting for real this time.
It all turned out good in the end though. The custom song project led to Juliana proclaiming a rediscovery of her mojo. Winter 2010/11 found her playing some unexpected acoustic shows with Evan Dando and writing a tour diary bloggy thing where she announced that she was "starting to like music again".
Come the start of 2011 she resurrected her Twitter and Facebook presence and then boom! announced that a new album was coming.
It turned out to be a fan funded affair. There are flaws in such projects and they don't always make sense for some artists. PledgeMusic however, has proved a perfect fit for Juliana.
There's Always Another Girl might never have been made without it.
When the project launched on April 5, 2011 us fans lapped it up. To fund the album, pledge incentives included signed CDs, Skype chats, t-shirts, guitars and variety of Juliana's paintings. Within a few hours of the project going live, the target was reached, setting a PledgeMusic record in the process.
Juliana reacted with genuine shock but for the fans, the project's immediate financial success was no surprise. The honor system had worked well since 2004, the $1,000 songs had sold, she'd succesfully auctioned her guitars. PledgeMusic was always going to work.
Within a few short months, Juliana had prepared the songs, posted frequent updates on the recording project, videos from the studio, added more pledge incentives to meet demand and There's Always Another Girl was complete.
It was released to pledgers on 27 July 2011 and to the rest of the world on 30 August 2011.
In the press release, Juliana said it "was loosely based on the concept of failure" - a tagline that could easily be applied to any of her albums.
A theme which stands out from this album, if not in the lyrics, is a celebratory one. Juliana making music. People listening to it. Fans paying for it. Everybody happy. How to not walk away.
To the songs:
From Juliana's tweets and PledgeMusic comments it seems the track order was random. If so, let us all pray to the gods of song sequencery as Change The World is PERFECT as an opener.
Similar in tone to the 2010 acoustic songs and lyrically the 'failure theme' is set up.
i was gonna change the world
but i’m not gonna change the world
i was gonna change my ways
but i have not changed
Simple. The acceptance of who we are and what has passed - a repeated topic in Juliana's songs of recent years - gets another angle.
Taxicab breaks the acoustic familiarity with energetic full on band rifforama. As the studio video showed, yes sir she can boogie: